Privacy Policy

Effective Date: July 7, 2025

Orange Send, a service provided by Orange Digital LLC ("we", "our", or "us"), is committed to protecting the privacy of our users. This Privacy Policy describes how we collect, use, and disclose personal information through our website and platform.

Information We Collect

• Customer Data from Shopify: When a merchant connects their Shopify store, we collect customer data such as names, email addresses, phone numbers, and purchase history in order to enable communication campaigns.
• Merchant Information: We collect business contact information including name, email, phone, EIN or SSN (for compliance), and business address during brand and campaign registration.
• Usage Data: We may collect analytics related to platform usage for performance and security monitoring.

How We Use Information

We use collected information to:

• Provide and improve our SMS and email messaging services
• Register brands and campaigns for 10DLC compliance
• Verify opt-in consent and maintain compliance with carrier regulations
• Support customer service and troubleshooting
• Send transactional emails and necessary service updates

Data Sharing

We do not sell or rent your data. We may share data with:

• SMS and email service providers (e.g., Twilio) for message delivery
• Regulatory authorities (e.g., The Campaign Registry) as part of required compliance procedures
• Legal authorities if required by law or to prevent fraud or abuse

Data Retention

We retain customer and merchant data only as long as necessary to provide our services and comply with legal and regulatory requirements.

Security

We use reasonable technical and organizational measures to protect the information we collect and store. This includes encryption of sensitive fields and limited access to stored data.

Your Rights

Merchants can update or delete their data at any time by logging into their dashboard or contacting us at [email protected].

Contact

For questions about this Privacy Policy, please contact:
Orange Digital LLC
Email: [email protected]